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Release Date: 2010-09-24   Views: 1534
Large household appliances into the network era following the purchase of Haier, Skyworth, Hisense, after, TCL, Galanz self has recently formally launched the online store. Reporter from the online store has just opened TCL learned, including TCL televisions, mobile phones, air conditioners, refrigerators, washing machines, small appliances, digital products and other products can be purchased online. Appliance giants have set up online store, seems to imply that a household electrical appliance enterprises are brewing in the channel change.
Household electrical appliance enterprises optimistic about online sales
Home appliances B2C (business-to-person) e-commerce has been widely known, which is more like the size of Jingdong Mall, Taobao Electric City, Suning easy to purchase, the new seven-day appliances, electrical networks, etc. century, Gome also announced long ago launched a new online shopping platform.
The TCL, Galanz self-built online store is self-built by the household electrical appliance enterprises from the ride, is the communication between businesses and consumers the shortest channel. Previously, Skyworth, Hisense, Changhong and other manufacturers though not self online store, but the goods in Jingdong, the new seven-day Excellence in professional or major electrical appliance has a monopoly on both sites, are also considered indirect access to the network sales.
According to TCL to relevant sources, the original TCL Multimedia, TCL Communication building had separate online store, but they do not scale, and ultimately failed to form a climate. The mall is on the line of a unified platform for TCL Group, which took six months integrate industry resources to cover its various products.
Although online shopping has a "low-carbon, green" reputation, but if you buy large appliances online, consumers may also be hesitant, after all, not witnessed. The company self-built appliance brand shop, first consciously safeguard brand reputation, in addition to its sale of goods outside the stores to provide quality assurance, and its after-sales and maintenance are the same as appliance stores. In addition, the shop offers, such as Paypal, quick money, money, and online banking to pay through a variety of third-party online payment easy for consumers to buy. At the same time, more consumers online mall online installment purchase, this popular young people like.
On the logistics and distribution, it is reported, such as Beijing, Shanghai, Guangzhou and other cities to buy little things, logistics and distribution network through the TCL in 2-3 working days served; western provinces take 4-5 working days; and TV, washing machines and other large home appliances are covered only in principle, the National Center City District and the county more developed regions, usually in 3-8 business days delivery.
Although the logistics and distribution, the companys B2C shop to do slightly worse than the appliance store, but the industry generally optimistic about this trend, that is a household electrical appliance enterprises out of control in order to retrieve an outlet mall in front of the growing loss of voice. An official of TCL, said, self store sales target is not currently considered more of a display of corporate products. In addition, the self-built shop on-line is based on the needs of diverse sources, to meet the needs of the consumer segment.
"Online shopping platform into the mainstream sales channel for home appliances is the trend." Glanz commerce minister Zhao said that through self-built electronic mall more direct interaction with consumers, not only for more accurate analysis of consumer behavior, can increase the attractiveness to consumers.
Home Shopping Network will become the main channel of the share
Appliance sales in the traditional areas of an increasingly competitive situation, the channel lower cost, greater profit margins have been gradually online store the next home appliance home appliance sales business as the blue ocean. Although in the past few years, confined to the digital home network share, small appliances and other commodities, the value of those expensive, bulky goods is large household appliances have not entered this market. The manufacturers of consumer demand and B2C channels with passion, drive a large household appliances market, the rapid growth of online retail. A survey data show that in 2009 the scale of Chinas people power purchase approximately 35.5 million, representing an increase of 111.31 percent in 2008. According to the Chinese Academy of Social Sciences recently released "Business Blue Book" shows that the share of total power in 2010 is expected to house more than doubled in 2009, will exceed 800 billion.
Although in the short term, online retail, TV shopping channels such is difficult to break new Gome and Suning Appliances monopoly, but the next home appliance store market share will gradually decline, major appliances and retail channels will become more diversified. With a strong background in the home appliance industry, manufacturers have used their own advantages and begin large-scale involvement of major home appliances online retail market.
Industry insiders believe, although I share the national grid potential future market development, but is still in the initial stage of development of the industry. A few years later, the home shopping network share will be among the main channels for home appliances, electronics companies need to seize the opportunity in recent years to develop online shopping business. (This article Source: the National Grid)


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