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Release Date: 2010-09-24   Views: 1672

July 8, 2010 afternoon, at the Qingdao International Consumer Electronics Show opening, by the Ministry of Commerce, Industry and Information Technology Department (hereinafter referred to as "the Ministry of Industry"), organized by China Electrical Products Import and Export Chamber of Commerce (hereinafter referred to as "Electrical Association" ) and the Qingdao Municipal Government, Beijing Orville marketing consulting limited liability company (hereinafter referred to as "Orville Consulting (AVC)") co-organized the "2010 China Industrial Development Forum appliances" was held as scheduled grand. The competent government department heads, Qingdao municipal government leaders, national policy research departments, research institutes and industry advisory body to the authority of experts, domestic and foreign well-known upper and lower appliances together business executives, attended the meeting together of words how the brand of home appliances trends in response to green innovation, internally and externally to speed up the internationalization process, and enhance brand influence, enhance global industry voice.

This meeting to "post-crisis era in the Chinese home appliance industry innovation and development of the road" as the theme, On the whole, both domestic and foreign markets, focusing on interpretation of the Ministry of Industry, Ministry of Finance, Ministry of Commerce, developed jointly by the State Administration of Quality Supervision home appliances on the focus on promoting the construction of after-sales service system maintenance program, the grand issued a "special report and the global home appliance industry," and the "Chinese home appliance exports index", the depth of inventory in the first half of 2010 the overall situation of China home appliance market, while Orville Consulting (AVC) authoritative analysis of the "2010 the main products of the domestic appliance industry market trends and recent developments", and based on long-term focus on the professional front-line appliance market survey data to predict: Chinas home appliance market in the second half will fall 8% of consumer demand around the four major home appliances is expected that by 2010 refrigerators, washing machines, air conditioning, color TV total sales will reach 344 billion yuan, representing an increase of 19% in 2009.

Home appliances service system to deepen export growth mode changes

Ministry of Industry and Ding Wenwu, deputy director of electronic information that the first half of this year, home appliances, such as riding out the policy of the strong trade-driven, home appliances market, especially the rural market has maintained rapid growth momentum, accelerating product substitution upgrade , the popular energy-saving products, household electrical appliance enterprises benefit the public. D Director believes that a pragmatic service system to promote household electrical appliances, home appliances continued to play a policy Huimin effect, to better implement the policy of home appliances, consolidate and strengthen implementation of the policy effects, benefits Zeljko people. Ding made the Secretary, in accordance with home appliances 4th Ministerial Joint unified plan, the second half of 2010 will vigorously promote various forms home appliances sales maintenance service system, strengthen the production capacity of enterprise maintenance services supervision ; end appliances to the countryside to promote the sustainable development of maintenance services.

The meeting held that such a policy conducive to the implementation of industrial development, give a good opportunity to bring home appliance industry. However, the complexity of international markets in 2010 could be worse than last year, which requires a global perspective to examine Chinese home appliance industry in order to grasp the industry a more comprehensive and objective position, status and future directions.

China Machinery and Electronic Import and Export Chamber of Commerce of the experts at the scene issued a "special report and the global home appliance industry", presented as the global economy recovers, the Chinese home appliance industry and exports in the domestic consumer market will be more opportunities exist, should seize the opportunity to promote the appliance industrial manufacturing to China from the Chinese to create change. In order to further scientific analysis and grasp global market opportunities, CCCME more grand debut in the global scene, "Chinese home appliance exports index", index established the authority of the home appliance industry can objectively reflect the operational status of foreign trade and predict future trends in science composite indicator system, successfully establish a home appliance industry trade wind vane, in a rapidly changing domestic and international economic situation and fierce competition, the governments industrial policy to provide a reference for the home appliance industry provide important guidance to the business.

Green Innovation leads the main trend of development of the industry
Conference co-sponsor Orville Consulting (AVC) obtained through professional analysis: 1-6 months of this year, color TV, refrigerators, air conditioners, washing machines to achieve retail sales were 75.7 billion, 40.1 billion, 360 billion yuan, 20.8 billion yuan, up growth were 40%, 33%, 16%, 29%, 172.7 billion yuan in total sales over same period in 2009 increased by 31%. Which can be fully reflected in: the first half of 2010, domestic consumption following the 2009 appliance start of sustained high overall recovery. However, as the New Deal state regulation of the real estate market after another has adversely affected the consumer appliance, consumer appliances market growth in the second half will fall about 8%. However, the annual total sales of the four home appliances expected to reach 344 billion yuan, representing an increase of 19% in 2009. 2010, China household appliance industry is optimistic about the overall trend, specific to color and white market, Orville Consulting (AVC), research director Han Yu pointed out that each of the two bright spots:
TV market in 2010: LED is the trend, 3D Chengxin Chong
Orville Consulting (AVC) study shows that since 2009, color TV market new products, new technologies, pushing the new layers of color TV market, LED TV, 3D TV, Internet TV hot spots continue to occupy the dominant position of TV marketing.
In the context of triple play, ITV already has a high market awareness. Orville Consulting (AVC) data show that in 2010, "Dragon Boat Festival" week, ITV market penetration rate of 14.2%. With its energy saving LED TV, colorful, thin and so the absolute advantage to become the main new TV is the main trends of contemporary TV, LED 2010 will usher in the outbreak period. Next year, LED-backlit LCD TV will be fully beyond the ordinary CCFL TV. According to Orville Consulting (AVC) data show that the first half of this year, domestic brands in the LED market, with 67% market share of retail sales has won a dominant position, which Hisense LED TV market share of more than 20 consecutive months over %, ranking the industry first; Earlier this year, 3D TV rise to become a new favorite color TV 市场, TV 3D technology Chengwei flat panel TV is one important direction, and in the worlds major television manufacturers and related support systems to promote continuous improvement under the direction Zhongduan market, Chinese brands in the development of 3D content, 3D transmission, 3D displays, 3D glasses and other aspects of end to end affirmative action standards, Hisense, Changhong and other domestic brands have launched a 3D TV, pocketed the consumer sentiment, which Hisense Blue LED LCD TV because the fusion engine of the Internet, LED backlight, 3D display technology in one of three first half of this year and become hot product. Orville Consulting (AVC) that, 3D TV in the Chinese market there is greater market opportunities, development prospects worth the wait.
2010 white power market: companies began to show scale, energy-saving and environmental protection, the direction of green technology innovation to become the industry
Orville Consulting (AVC) that the white market dominated by the cost and channel competition, enterprise scale is particularly important. Over the past year, Haier, Midea, Hisense Kelon, Meiling Changhong, leading enterprises to accelerate integration of home appliances such as rhythm, gradually to gain a glimpse of the domestic appliance business aircraft carrier prototype, raise the degree of business integration can increase the firm size effect, promoting the brand concentration and a higher level of market regulation.
First half of 2010, subject to upgrading energy efficiency standards, energy subsidies to narrow the impact of increased investment company, since March 2010, air-conditioning sales gains across the board all the way, up 93% last year.
Orville Consulting (AVC) data show that, due to new efficiency standards and energy-saving farmer-friendly policy has introduced energy-saving products (primary and secondary energy efficiency) significantly increased the proportion of sales to power "big" air-conditioning, for example, in May 2010 , energy-saving products accounted for more than retail has reached 61%, compared with an increase of 45% over the same period last year. Frequency, fluorine-free, water-saving, quiet, such as green technology is widely applied, 0.25 degrees Meiling super efficient refrigerators, Haier inverter air conditioner are all A + fluorine-free market of new products during the first half white highlights. Follow the green trend, promote independent innovation, which is the brand to enhance the competitiveness of the power engine, but also to achieve transformation and upgrading of Chinas home appliance industry by "manufacturing" to "create", to achieve great power to the appliance from the appliance power across the core fundamental.

Green Innovation, will be continued growth in Chinas home appliance industry in the future new impetus

Hisense Electric, said the domestic flat-panel giant: Green is a major industry trend, green carbon, not only the actual needs of consumers, but also the future development permits. Hisense direction of industrial development has always been practicing the rule of green carbon, with excellent products and services to meet customer needs, improve the quality of life of human society. It is understood that the implementation of environment protection and energy strategy Hisense can be traced back more than ten years ago, has been trying to develop new technologies to achieve energy saving and environmental products, the first to develop "Hisense products, green design standards," and in the design to manufacturing in every aspect strictly enforced, the green concept is rooted Hisense culture. In 2009, Hisense Group, 3259 tons of standard coal to achieve energy savings, yuan output value of comprehensive energy consumption lower than the same rate of 17.73%, and create economic benefits 24,925,800 yuan. Up to now, Hisense flat-panel TV in the field of green energy has more than 600 patents, of which the blue engine Hisense LCD TV LED than the normal average of 40% energy saving, energy efficiency index reached 1.5, more than a flat-panel TV energy efficiency standards. Process in terms of appearance, the product is a leading two-color injection molding process, the application of environmental protection recycled materials to meet the consumer demand for low carbon living.

White Meiling brand green esteem has always advocated technical innovation in energy conservation successes. As a "green home appliances manufacturing technology innovation and strategic alliance" launched one of the units, Meiling from the product life cycle to build the entire supply chain, form a highly efficient energy saving and can be recycled in the new manufacturing process, the degree of super-efficient refrigerator 0.25 refrigerators living industry leadership; for the appliance service industry in particular lagging behind in the third and fourth level the status of market development, innovation Meiling launched the "Decade of home appliances refrigerator warranty" and "turn the refrigerator is not cooling, Meiling free to you" service This super-concentrated expression of the service specifications for the "refrigerator-quality service, Meiling pursuit of fairness," the brand appeals to consumers offer a high level of "quality service." Meiling implementation of the "quality service" strategy constitute the core of competitiveness, specialization based services through differentiated to reflect the concept of the constant pursuit of fairness, not only is the development of the industry Meiling and laws of their own food for thought, on behalf of important development direction of the industry, but also to satisfy consumer demand for a higher level, will effectively promote the healthy and sustainable development.

The meeting concluded, chief analyst at CITIC Securities Hu Yali appliance industry and the public shared the home appliance industry investment strategy, Hu Yali said: white power industry, real estate control of home appliances sales, raw material prices erode industry profits increased investment risk; black-power industry because changes in product mix and increased profitability; small appliances affected by the real estate industry due to the small and the demand for higher margin pressure on raw material prices by the two major characteristics of small investments favored by growth; energy conservation has become the goal of upgrading electrical appliance industry direction. Overall, the home appliance industry is expected to return to reasonable, both grew by nearly the whole situation, the sales volume is still rapid growth, industry sales growth, profitability, there is down. In addition, she conducted from an objective point of view of the industry valuation and investment ratings and earnings estimates made by the company recommended a focus for investors to avoid risks and make investment decisions provides a valuable reference.

Green Fair held on the first day as a forum, the forum to meet the actual development of Chinas home appliance industry and to explore the development of the Road, brought together government and industry authorities, industry experts and Demonstration of macro-analysis of specific focus of media attention, industries and enterprises which promote sustainable will play a major role in promoting development.



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